Not a black box. A video engine you actually control.
Most AI video tools give you a text box and a "generate" button - you get whatever the model feels like giving you. ClipEva is built the opposite way: every video comes from a stack of real settings you can see and change, and every script is shown to you for approval before anything renders. This page lists every one of them, in full - so it's long on purpose.
Try Studio for freeThe short version
ClipEva runs your channel, not just a single video: it can start from an idea, a script, a long story, or footage you already shot, and it learns from what performs. But the reason creators trust it with an actual channel is control - what you're about to read is the exact list of settings a Studio account has, pulled directly from the product, not marketing shorthand.
Topic & discovery
- Trending topic discovery
- ClipEva can surface trending topics in your niche automatically, ranked by how well they're likely to perform, so you're never starting from a blank page.
- Custom topic or prompt
- Prefer to drive? Write your own topic or prompt instead - it goes through the exact same script-writing process as a suggested topic, so nothing about quality changes based on where the idea came from.
- Niche & niche keywords
- Set what your channel is actually about in plain language, plus a short list of keywords - together they shape which topics get suggested to you and how every script gets written.
- AI-suggested settings for your niche
- Describe your niche and ClipEva suggests a starting tone and visual style, with sample topics for your review. Apply the suggestion in one click, then adjust anything by hand afterward - nothing is locked in.
- Niche Playbooks
- A deeper, structured layer on top of your niche - its own hook style, pacing, storytelling framework, and credibility rules, not just a longer prompt. Currently live for AI & future-tech content, with more being added.
Tone & voice of your writing
- Tone
- Eight presets - Auto (the AI picks the best mood for each individual script instead of one fixed setting), Suspense, Dramatic, Upbeat, Inspirational, Dark & Mysterious, Comedic, and Humble & Respectful (written to never attack or mock anyone) - pick the one that matches how you want to sound, or let Auto decide per video.
- Custom brand-voice notes
- A free-text field for your own voice guidance - for example, "warm, welcoming, elegant, avoid dark or unsettling themes" - folded into every script alongside your chosen tone, not in place of it.
- Company name weaving
- Turn it on and give ClipEva your business name - or, for solo creators, your name or handle - and it gets worked naturally into the video, never forced into the opening line, where it would undercut the job of grabbing attention.
- Optional spoken greeting
- Add one short, warm, inclusive greeting line before the hook, in your selected language - useful for a public figure or creator addressing their audience directly. Off by default, so most videos open straight into the hook.
- Language
- English or Hindi, switching scripts, narration, and burned-in subtitles together. Hindi scripts are written in Devanagari, and even the spoken outro CTA supports it: type it phonetically in English and it converts to Devanagari as you type, so you can review and correct it before it's saved.
Narration & voice
- Narration engine
- Standard narration is included on every plan, or unlock a more humanoid, complete human voice for premade narration that sounds noticeably closer to a real person.
- Voice cloning
- Clone your own voice from a short recording, and it's used automatically for every future generation - both the main narration and the outro CTA - once you set it as your default. A separate unlock from the humanoid voice upgrade itself.
- Emotion tags for expressive delivery
- The spice on top of a humanoid voice: drop tags like
[excited],[whispers],[sighs], or[dramatic tone]straight into your script, and narration performs them as real vocal delivery - breathing, pauses, laughs - not spoken-aloud words. Turn it on and a script no longer sounds the same flat way from first word to last.
Visuals & branding
- Visual style
- Four color-grading presets, each a genuinely different look, not a simple filter: Cinematic Dark (moody, high-contrast), Royal & Luxury (warm gold, soft shadows), Minimalist Clean (bright, low-contrast), and Vibrant & Energetic (punchy, saturated).
- Visual source, per video
- Choose ClipEva's curated stock library (the default, fastest option), freshly matched real footage for your script, or fully AI-generated visuals - or skip all three and upload your own footage instead.
- Your own uploaded footage
- Select specific clips you've uploaded for a given video - they take priority over the automatic visual source for that render, and ClipEva places them against the parts of the script they actually fit, not just at the start.
- Watermark
- A persistent corner logo or badge shown throughout the entire video - separate from the outro-only brand logo below, so both can be active at once. On or off, placed in any of the four corners, sized to your preference.
- Caption position
- Top, middle, or bottom of the frame for burned-in captions - or turn captions off entirely for a given video if you'd rather it play with narration only.
- Brand outro
- Show your logo card at the end of every video, with an optional spoken call to action read over it - or leave the CTA empty for a silent logo outro, or turn the whole outro off so the video simply ends after the main content.
Audio
- Background music
- One choice controls both the main video and its outro: fully automatic, your own uploaded track, or a fresh instrumental composed to match that specific video's topic and mood - nothing to upload for the last option.
- Transition sound effects
- Adds one subtle transition sound at a key moment in the video when turned on - tasteful production polish, not a sound effect on every scene change. Off by default.
Before anything renders
- Script review
- ClipEva writes the script first and shows it to you, split into Hook (the opening line that has to grab attention instantly), Body, and Call to Action, each independently editable. What you approve is exactly what gets produced, or you can regenerate the whole thing for a completely new take.
- Staleness warnings
- Change your topic, niche, tone, brand voice, company name, language, or narration engine after a script's already been written, and ClipEva flags that script as out of date rather than quietly rendering it with old assumptions. One click refreshes it against your current settings.
- Captions
- On by default, or turned off entirely for a given video if you don't need them.
- Render time
- Roughly 20 to 25 minutes from start to a finished, publish-ready video. You can navigate to other pages while it works, since progress keeps updating in the background.
Publishing
- Multi-platform, your choice
- Publish to Instagram Reels and YouTube Shorts together, or either one on its own.
- Auto-written caption & hashtags
- Every finished video already has a caption and hashtags written to match what's actually in it, ready to publish - edit any of it yourself, and Instagram's own generic growth hashtags get added on top automatically.
- Title
- Set your own title for every post before it goes out.
- Publish now or schedule
- Post immediately, or pick platforms and an exact future time and let ClipEva publish it for you automatically.
- Best time to post
- A suggested posting time with a confidence score and the reasons behind it, based on your own account's past audience activity, not a generic rule of thumb. You can still choose any time yourself.
It keeps learning, too
None of this is a one-time setup. ClipEva reviews every published video's real performance - including how long people actually watched, not just view counts - and feeds what it learns back into how future scripts get written. Lessons build up over time instead of resetting, so the more you use it, the better it gets at your channel specifically, not just video generation in general.
Frequently asked
Can I control what tone my ClipEva videos use?
Yes. Studio has eight tone presets - Auto (lets the AI pick the best mood for each script), Suspense, Dramatic, Upbeat, Inspirational, Dark & Mysterious, Comedic, and Humble & Respectful (never attacks or mocks anyone) - plus a free-text field for your own brand-voice notes that shapes every script alongside your chosen tone.
Can I use my own voice for narration?
Yes. The Cloned Voice plan lets you clone your own voice from a short recording, and once it's cloned, it narrates every future video automatically - both the main script and the outro call to action - unless you choose a different preset voice instead.
Does ClipEva let me review the script before the video is made?
Yes. Every script is written first and shown to you for review, split into Hook, Body, and Call to Action so you can edit any part on its own. What you approve is exactly what gets produced. If you change your niche, tone, or voice settings after a script is written, ClipEva flags it as out of date so you know to refresh it before rendering.
Can I add my own background music?
Yes. One setting controls the main video and its outro together: fully automatic, your own uploaded track, or a fresh AI-composed track generated for that specific video - nothing to upload for the last option.
What color grading styles are available?
Four presets, each a genuinely different look rather than a simple filter: Cinematic Dark (moody, high-contrast), Royal & Luxury (warm gold, soft shadows), Minimalist Clean (bright, low-contrast), and Vibrant & Energetic (punchy, saturated).
Can I use my own footage instead of AI-generated visuals?
Yes. Upload your own clips and pick which ones to use for a given video - ClipEva places them against the parts of the script they actually fit, not just at the start. You can also choose ClipEva's curated stock library, freshly matched real footage, or fully AI-generated visuals per video instead.
Does ClipEva support languages other than English?
Yes - English and Hindi today. Hindi scripts are written in Devanagari with a matching narration voice chosen automatically, and the spoken outro call to action supports Hindi too: type it out phonetically in English and it converts to Devanagari as you type, so you can review and adjust it before it's saved.
Can I control where captions and the watermark appear?
Yes. Captions can sit at the top, middle, or bottom of the frame, or be turned off entirely for a given video. A separate, persistent watermark can be turned on or off, placed in any of the four corners, and resized - independent of the outro-only brand logo, so both can be active at the same time.
Does ClipEva write my captions and hashtags for me?
Yes. Every finished video comes with a caption and hashtags already written to match what's actually in that video, ready to go - you can edit any of it before you publish, and Instagram's own generic growth hashtags are added on top automatically.
Can I schedule when a video publishes?
Yes. A video can publish immediately to Instagram Reels and YouTube Shorts, together or separately, or be scheduled for a specific time with its own caption, hashtags, and title.
Does ClipEva tell me the best time to post?
Yes. ClipEva can suggest a posting time, with a confidence score and the reasons behind it, based on your own account's past audience activity rather than a generic rule of thumb - you can still choose any time yourself.
Does ClipEva's AI learn what works for my channel?
Yes. ClipEva reviews every published video's real performance - including how long people actually watched, not just view counts - and feeds what it learns back into how future scripts get written. Lessons build up over time rather than resetting each week, so the more you publish, the better it gets at your channel specifically.
How does ClipEva find topics for my videos?
Two ways. Ask ClipEva to surface trending topics in your niche automatically, ranked by how well they're likely to perform, or write your own custom topic or prompt any time instead. Both feed the same script-writing process, so quality doesn't depend on where the topic came from.
Can ClipEva suggest the right settings for my niche automatically?
Yes. Describe your niche and ClipEva suggests a starting tone, visual style, and sample topics for you to review - apply the suggestion in one click, then adjust anything by hand. Niche Playbooks go a layer deeper for supported niches, shaping hook style, pacing, and storytelling on top of that.
How long does it take ClipEva to generate a video?
Roughly 20 to 25 minutes from start to a finished, publish-ready video. You can navigate to other pages while it works, since progress keeps updating in the background.
Can I mention my own company name or brand in ClipEva videos?
Yes. Turn on company name weaving and give ClipEva your business name - or, for solo creators, your name or handle - and it's woven naturally into the video, never forced into the opening line.
How is ClipEva different from other AI video generators?
Most AI video tools take one prompt and hand back a single clip with no visibility into how it got there. ClipEva shows you the script before anything renders, lets you tune tone, visuals, voice, and music per video, suggests when to post based on your own audience, and keeps generating and learning for your channel over time instead of stopping at one clip.
See it for yourself
Every setting above is live in Studio right now. The Free plan includes every creation tool with no card required - the fastest way to see the control is to open it and change something.
Try Studio for free